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Most of the women on the RepLadies forum buy imitation bags while being able to buy authentic bags: it’s a matter of pride and practicality. If they spent their fortune on original bags, they wouldn’t have that fortune.

They are primarily American women and half visit the forum daily. Most of them are white (50%), followed by Asians (36%). They are typically over 35 years old and have an annual income of between $100,000 and $200,000. Many of them own authentic bags, but they love imitations just as much and are not ashamed to own them. On the contrary, they feel a pang of pride knowing that they have bought at a bargain price an item that is barely distinguishable from an original that costs several thousand dollars. His favorite brands are Chanel, Louis Vuitton and Hermès.

These are the data produced by an internal survey carried out by the administrator of the Reddit RepLadies subforum , a digital space with more than 200,000 users created in 2016 that is, today, the largest forum for lovers of counterfeits that can be found in Internet. Within the forum, women compare good imitations with authentic products, review their recent purchases, post links to interesting products they have found while browsing the Internet, give each other purchase advice so as not to fall for scams, or even help each other to being able to communicate with Chinese sellers who don’t speak English.